Sunny Brews is a coffeehouse chain based in Boston. It recently introduced Eva, a mild roast, which became immensely popular. This exemplifies ________.
A) benchmarking
B) diversification
C) mass customization
D) product development
E) downsizing

Question

Quizplus · Accepted Answer

The introduction of Eva, a new mild roast by Sunny Brews, is an example of product development. Product development is a strategy used by businesses to introduce new or improved products to their existing market or to new markets. In this case, Sunny Brews identified a gap in their product line (a mild roast) and created a new product to fill that gap. The success of Eva demonstrates that this product development strategy was effective in meeting the needs and preferences of their customers.

Sunny Brews Is a Coffeehouse Chain Based in Boston