Elmo Corp., a manufacturer of personal computers and printers, recently established an office furniture exporting business. This is an example of ________.
A) niche marketing
B) local marketing
C) diversification
D) product adaptation
E) downsizing

Question

Quizplus · Accepted Answer

This is an example of diversification because Elmo Corp. is expanding its business operations into a new industry (office furniture exporting) that is different from its existing products (personal computers and printers).

Elmo Corp, a Manufacturer of Personal Computers and Printers, Recently Established