On the BCG matrix, "question marks" are high-growth, high-share businesses or products.

Name: On the BCG matrix, "question marks" are high-growth, high-share businesses or products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

"Question marks" in the BCG matrix are businesses or products with low market share in high-growth markets. They require significant investment to grow their market share and potentially become "stars" in the future. Therefore, they are not considered high-share businesses or products.

On the BCG Matrix, "Question Marks" Are High-Growth, High-Share Businesses