The marketing logic by which a company hopes to create customer value and achieve profitable customer relationships is referred to as the ________.
A) price
B) marketing implementation
C) value chain
D) marketing strategy
E) downsizing

Question

Quizplus · Accepted Answer

Marketing strategy refers to the overall plan and approach that a company uses to create customer value and develop profitable customer relationships. It involves identifying target customers, understanding their needs and preferences, developing a unique value proposition, and creating a marketing mix that effectively reaches and satisfies customers. A company's marketing strategy should be aligned with its overall business objectives and should be regularly evaluated and adjusted based on market conditions and customer feedback. Therefore, marketing strategy is the most appropriate option for the given question. The other options - price, marketing implementation, value chain, and downsizing - are either too narrow in scope or not directly related to the creation of customer value and profitable customer relationships.

The Marketing Logic by Which a Company Hopes to Create