Rob has been asked by his manager to identify a group of potential customers who would respond in a similar way to a given set of marketing efforts. In this instance, Rob has been asked to identify a ________.
A) new product
B) market segment
C) marketing intermediary
D) brand
E) product line

Question

Quizplus · Accepted Answer

Rob has been asked to identify a group of potential customers who would respond in a similar way to a given set of marketing efforts. This is the definition of a market segment - a group of customers who share similar needs or characteristics and can be targeted with specific marketing efforts. Market segmentation is a common practice in marketing that helps companies identify and reach their target audience more effectively. By identifying a specific market segment, companies can tailor their marketing efforts to the needs and preferences of that group, leading to more successful marketing campaigns and increased sales.

Rob Has Been Asked by His Manager to Identify a Group