The process of evaluating each market segment's attractiveness and selecting one or more segments to enter is known as ________.
A) market segmentation
B) diversification
C) market targeting
D) prospecting
E) downsizing

Question

Quizplus · Accepted Answer

Market targeting refers to the process of evaluating each market segment's attractiveness and selecting one or more segments to enter. It involves identifying and evaluating potential customer segments based on various factors such as their size, growth potential, profitability, and competition. Once the market segments have been evaluated, the company can decide which segment(s) to target with its marketing efforts and tailor its products, services, and messaging to meet the specific needs and preferences of that segment. Therefore, market targeting is the best choice among the given options.

The Process of Evaluating Each Market Segment's Attractiveness and Selecting