In the context of a company's marketing mix, ________ includes company activities that make the product available to target consumers.
A) position
B) place
C) price
D) promotion
E) branding

Question

Quizplus · Accepted Answer

In the context of a company's marketing mix, "place" refers to the distribution strategy of the company, or the activities that make the product available to target consumers. It includes decisions related to the channels of distribution, such as direct sales, retailers, wholesalers, and online marketplaces. The goal of a company's place strategy is to ensure that the product is available to customers at the right time, in the right place, and in the right quantity to meet their needs. Place is one of the four Ps of the marketing mix, along with product, price, and promotion, that a company can control to influence customers' buying decisions.

In the Context of a Company's Marketing Mix, ________ Includes