The four Cs concept adopts the buyer's view of the market.

Question

Quizplus · Accepted Answer

The four Cs concept, which stands for customer, cost, convenience, and communication, is a marketing concept that focuses on the buyer's perspective of the market. It emphasizes the importance of understanding the customer's needs and wants, the cost or value that the customer places on the product or service, the convenience of obtaining and using the product or service, and the communication between the customer and the marketer. Therefore, the statement is true. The four Cs concept in marketing (Customer, Company, Competitors, and Collaborators) is a customer-centric approach to understanding the market and identifying opportunities for the company. Therefore, it adopts the buyer's view of the market, making option A true.

The Four Cs Concept Adopts the Buyer's View of the Market