Nike inadvertently offended Chinese officials when it ran an ad featuring LeBron James crushing a number of revered Chinese figures in a kung fu-themed television ad. As a result, Nike has to release a formal apology. This is an example of the impact of ________ on marketing strategy.
A) culture
B) political stability
C) level of industrialization
D) income distribution
E) monetary regulations

Question

Quizplus · Accepted Answer

The incident highlights the importance of considering cultural differences when developing marketing strategies. Nike's ad was seen as disrespectful and offensive to the Chinese culture, indicating the need for a deeper understanding of cultural nuances and sensitivities. Political stability, level of industrialization, income distribution, and monetary regulations may also impact marketing strategies, but they are not directly relevant in this specific example.

Nike Inadvertently Offended Chinese Officials When It Ran an Ad