Demographic characteristics, geographic characteristics, economic factors, sociocultural factors, and political and legal factors all help a company ________.
A) determine a market's potential
B) determine a country's degree of globalization
C) evaluate its marketing objectives
D) evaluate its value delivery network
E) determine a country's income distribution

Question

Quizplus · Accepted Answer

Demographic characteristics, geographic characteristics, economic factors, sociocultural factors, and political and legal factors can provide valuable information about a market, including its size, purchasing power, consumer preferences, and cultural values. By analyzing these factors, a company can determine the potential of a market and make informed decisions regarding its marketing strategies.

Demographic Characteristics, Geographic Characteristics, Economic Factors, Sociocultural Factors, and Political