________ involves essentially using the same marketing strategy approaches and marketing mix worldwide
A) Adapted global marketing
B) Ambush marketing
C) Standardized global marketing
D) Export marketing
E) Niche marketing

Question

Quizplus · Accepted Answer

Standardized global marketing involves using the same marketing strategy and marketing mix worldwide, with minimal customization or adaptation to local markets. This approach emphasizes efficiency and cost savings, as well as the potential benefits of global brand consistency and recognition. It is most commonly associated with large multinational companies that have strong global brands and standardized products or services.

________ Involves Essentially Using the Same Marketing Strategy Approaches and Marketing