________ means adjusting the marketing strategy and mix elements to each international target market.
A) Standardized global marketing
B) Ambush marketing
C) Adapted global marketing
D) Mass marketing
E) Whole channel viewing

Question

Quizplus · Accepted Answer

Adapted global marketing means tailoring the marketing strategy and mix elements to suit the characteristics and preferences of each foreign market. This approach recognizes that consumer needs and wants may differ across countries, and therefore a standardized marketing approach may not be appropriate.

________ Means Adjusting the Marketing Strategy and Mix Elements to Each