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Heineken Beer Is Sold Successfully in the Same Form Around

Question 127

Multiple Choice
Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?
A) product adaptation
B) straight product extension
C) product invention
D) product augmentation
E) communication adaptation

Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?


A) product adaptation
B) straight product extension
C) product invention
D) product augmentation
E) communication adaptation

Correct Answer:

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