Kraft has adapted its popular Oreo cookie to the unique tastes of consumers all around the world, whether it's mango-and-orange flavored Oreos in the Asia Pacific region, green tea Oreos in China, a chocolate and peanut variety in Indonesia, or banana and dulce de leche in Argentina. This is an example of ________.
A) product invention
B) straight product extension
C) product adaptation
D) product augmentation
E) communication adaptation

Question

Quizplus · Accepted Answer

The adaptation of the Oreo cookie to different tastes in different regions is an example of product adaptation, where the original product is modified to better suit the needs and preferences of local consumers.

Kraft Has Adapted Its Popular Oreo Cookie to the Unique