Vidal Sassoon shampoos contain different amounts of scent according to the country in which they are sold. This is an example of ________.
A) straight product extension
B) product invention
C) product adaptation
D) communication adaptation
E) standardized global marketing

Question

Quizplus · Accepted Answer

This is an example of product adaptation, where a product is modified to meet the specific needs and preferences of a particular market or region. In this case, the scent of the shampoo is adjusted to suit the preferences of consumers in different countries.

Vidal Sassoon Shampoos Contain Different Amounts of Scent According to the Country