Dove body soaps are sold successfully in essentially the same form around the globe. This is an example of straight product extension.

Question

Quizplus · Accepted Answer

Straight product extension refers to selling the same product in the same form and with the same marketing approach in different markets around the world. In this case, Dove body soaps are sold successfully in the same form globally, indicating that straight product extension is being applied.

Dove Body Soaps Are Sold Successfully in Essentially the Same