Kodak's film business didn't lose out to direct competitor Fujifilm; it lost out to Sony, Canon, and other digital camera makers, along with a host of digital image developers and online image sharing services. This is an example of ________.
A) a blue ocean strategy
B) competitor backlinking
C) self-competition
D) competitor myopia
E) marketing myopia

Question

Quizplus · Accepted Answer

Kodak's failure to recognize the threat from digital technology and focusing only on traditional film competitors like Fujifilm is an example of competitor myopia, where a company is too focused on its direct competitors and fails to see broader industry changes.

Kodak's Film Business Didn't Lose Out to Direct Competitor Fujifilm;