A market research firm conducts a survey of soft-drink consumers to assess Pepsi's and Coke's strengths and weaknesses in attributes valued by both company's target customers. The market research firm is using a(n) ________.
A) customer lifetime value estimation
B) global marketing strategy
C) competitive marketing strategy
D) customer value analysis
E) blue ocean strategy

Question

Quizplus · Accepted Answer

The firm is conducting a customer value analysis to assess the strengths and weaknesses of Pepsi and Coke in terms of attributes valued by their target customers.

A Market Research Firm Conducts a Survey of Soft-Drink Consumers