An example of a company exhibiting a blue ocean strategy is ________.
A) Amazon's online shopping convenience
B) a Starbucks opening in the same vicinity of an independent coffee house
C) Nike's brand image of the "swoosh"
D) Whirlpool's full line of medium-priced, energy-saving appliances
E) the first digital tablet iPad released by Apple

Question

Quizplus · Accepted Answer

The first digital tablet iPad released by Apple is an example of a blue ocean strategy because it created a new market space and demand, making the competition irrelevant by offering a unique product that was not previously available.

An Example of a Company Exhibiting a Blue Ocean Strategy