Uptown-Clean Crew is a company that provides house-cleaning services in major urban and suburban areas. Marketers at Uptown-Clean Crew developed a short, humorous video promoting the company's services and posted it online. Soon the video was a rage as customers who saw the video found it hilarious and they passed it on to their friends and colleagues calling it the "Uptown comedy." Which form of marketing is illustrated from this scenario?

Question

Quizplus · Accepted Answer

The scenario illustrates viral marketing, which involves creating content that is so engaging and shareable that it spreads through social media and other digital channels, expanding its reach far beyond the initial audience. The video created by Uptown-Clean Crew went viral because customers found it funny and shared it with their friends and colleagues, thereby increasing brand awareness and generating new business for the company.

Uptown-Clean Crew Is a Company That Provides House-Cleaning Services in Major