Donello Equipment hosts infomercials on television and at the same time allows its viewers to interact with its advertisements. Viewers can request more details and order via their Internet-ready smart televisions. Which of the following forms of marketing is evident here?

Question

Quizplus · Accepted Answer

The marketing technique being used here is interactive television, as it involves hosting infomercials on television and allowing viewers to interact with advertisements through their Internet-ready smart televisions. Catalog marketing involves distributing catalogs to potential customers, telemarketing involves reaching out to potential customers via phone, podcast marketing involves advertising through audio or video podcasts, and kiosk marketing involves setting up physical kiosks for customers to interact with products or services.

Donello Equipment Hosts Infomercials on Television and at the Same