Melissa Price is a member of the sales force at Urban Fashions, a Houston-based manufacturer of women's apparel. Melissa is preparing for a first meeting with a wholesaler who is a potential customer. She is learning as much as she can about her prospect and his organization. Melissa is in the ________ step of the personal selling process.

Question

Quizplus · Accepted Answer

Melissa is preparing for her first meeting with a potential customer, which means she is in the preapproach step of the personal selling process. During this step, salespeople gather information about their prospect to best prepare for the upcoming meeting.

Melissa Price Is a Member of the Sales Force at Urban