Trade shows most likely help companies to ________.

Question

Quizplus · Accepted Answer

Trade shows provide an opportunity for companies to interact with potential customers face-to-face and showcase their products, which can result in finding new sales leads. While trade shows may indirectly contribute to maximizing productivity and shortening the selling process by generating new business, they do not necessarily directly achieve these goals. Triming overhead costs and reducing inside sales force are not typically associated with the benefits of attending trade shows.

Trade Shows Most Likely Help Companies to ________