Happy Pet is a large pet food company that has convinced the retailers and the wholesalers of the New England area to resell its products. Happy Pet promises to reimburse the advertising costs to its retailers and wholesalers for advertising its products. This is an example of a ________.

Question

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This is an example of a trade promotion where Happy Pet is incentivizing its retailers and wholesalers to sell its products. The reimbursement of advertising costs is a common trade promotion tactic used to encourage retailers and wholesalers to promote a particular brand or product.

Happy Pet Is a Large Pet Food Company That Has