Maybelline used Sarah Michelle Gellar, an actress, to endorse a new range of cosmetics. This message execution style is referred to as ________.

Question

Quizplus · Accepted Answer

Testimonial evidence involves the use of a well-known person or personality who expresses support for a product or service. In this case, Sarah Michelle Gellar is used to endorse the new range of cosmetics from Maybelline.

Maybelline Used Sarah Michelle Gellar, an Actress, to Endorse a New