Although television advertising has high absolute costs, its cost per exposure is relatively low.

Name: Although television advertising has high absolute costs, its cost per exposure is relatively low.
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Although television advertising may have high initial costs, the cost per exposure (the cost per person who sees the ad) is relatively low compared to other advertising methods. This is due to the fact that television has a wide reach and can expose a large number of people to the ad at once.

Although Television Advertising Has High Absolute Costs, Its Cost Per