In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the ________ over time.
A) organizational culture
B) nonpersonal communication channels
C) word-of-mouth influence
D) customer relationship
E) product life cycle

Question

Quizplus · Accepted Answer

Managing customer relationships over time ensures a long-term perspective and avoids shortsightedness. By concentrating on building and maintaining strong relationships with customers, marketers can enhance customer loyalty, create repeat business, and generate positive word-of-mouth communication. This approach takes into account the entire customer experience journey, rather than just short-term sales goals.

In Order to Avoid Shortsightedness, Today Marketers Are Moving Toward