An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon when they tried the new makeup. In terms of the communication model, the medium of this ad is ________.

Question

Quizplus · Accepted Answer

The medium of the ad refers to the channel through which the message is conveyed to the audience. In this case, the medium is the Ladies' Home Journal magazine, as this is where the ad is being placed and where the target audience is likely to see it. Melina Kanakaredes, the coupon redeemers, and the target market may be involved in the communication process but are not the medium itself. Maybelline is the brand that is advertising the age-minimizing makeup but is not the medium.

An Ad for Maybelline Age-Minimizing Makeup in Ladies' Home Journal