John Deere does very little promoting of its lawn mowers and garden tractors to final consumers. Instead, John Deere's sales force works with Lowe's, Home Depot, independent dealers, and other channel members, who in turn sell John Deere products to final consumers. According to this information, which of the following promotion mix strategies is being used by John Deere?

Question

Quizplus · Accepted Answer

John Deere is using a push strategy by relying on its sales force and channel members to sell its products to final consumers, rather than directly promoting to consumers. This approach aims to push products through the distribution channel and relies on the efforts of intermediaries to promote and sell the products.

John Deere Does Very Little Promoting of Its Lawn Mowers