________ pricing uses buyers' perceptions of value as the key to pricing.
A) Customer value-based
B) Cost-based
C) Time-based
D) Markup
E) Target return

Question

Quizplus · Accepted Answer

Customer value-based pricing is based on understanding the customer's perception of value for a product or service and setting a price that aligns with that value. This pricing strategy is focused on what the customer is willing to pay, rather than the cost of production or markup. It considers factors such as the quality of the product, the competition, and the customer's perception of the brand to determine the price.

________ Pricing Uses Buyers' Perceptions of Value as the Key