Which of the following involves introducing less-expensive versions of established, brand name products?
A) markup pricing
B) good-value pricing
C) time-based pricing
D) cost-based pricing
E) target profit pricing

Question

Quizplus · Accepted Answer

Good-value pricing involves introducing less-expensive versions of established, brand name products. This strategy focuses on offering customers a product that provides a similar level of quality and performance as a higher-priced option, but at a lower cost. This can help companies appeal to price-sensitive consumers who may be willing to sacrifice some features or benefits in exchange for a lower price point.

Which of the Following Involves Introducing Less-Expensive Versions of Established