________ pricing refers to offering just the right combination of quality and gratifying service at a fair price.
A) Markup
B) Good-value
C) Cost-plus
D) Target profit
E) Break-even

Question

Quizplus · Accepted Answer

Good-value pricing refers to providing customers the right balance between quality and service for a reasonable price. This pricing strategy aims to create high customer satisfaction by offering products or services that provide greater perceived value than their actual cost. This approach helps build customer loyalty and fosters long-term growth.

________ Pricing Refers to Offering Just the Right Combination of Quality