Department stores such as Kohl's and Macy's practice high-low pricing by ________.
A) charging a constant, everyday low price
B) providing few or no temporary price discounts
C) increasing prices temporarily on select products
D) having frequent sale days for store credit-card holders
E) underpricing most consumer items

Question

Quizplus · Accepted Answer

Kohl's and Macy's use high-low pricing by having frequent sale days for store credit-card holders, providing temporary discounts on select products, and offering coupons and other promotional offers. This method creates a sense of urgency for consumers and encourages them to make purchases, while also promoting customer loyalty through the use of store credit-card programs.

Department Stores Such as Kohl's and Macy's Practice High-Low Pricing