DivetheBlue, a company marketing deep-sea diving equipment, charges very high prices for its products. Despite the availability of many low-priced products in the market, customers seem to prefer DivetheBlue, which has earned a reputation for selling high-quality products. This exemplifies ________.
A) a pure monopoly
B) an oligopoly
C) a nonprice position
D) break-even pricing
E) target costing

Question

Quizplus · Accepted Answer

This exemplifies a nonprice position, where DivetheBlue has differentiated itself on the basis of quality, rather than price, and has created a strong brand image and loyalty amongst customers.

DivetheBlue, a Company Marketing Deep-Sea Diving Equipment, Charges Very High