Price setting is usually determined by ________ in small companies.
A) the top managers
B) the marketing department
C) the sales department
D) divisional managers
E) product managers

Question

Quizplus · Accepted Answer

In small companies, the top managers often have a direct role in setting prices as they have a more hands-on approach in decision-making. They have a better understanding of the company's financial standings and have control over the pricing strategy. The marketing, sales, divisional, and product managers may provide input, but ultimately the final decision lies with the top managers.

Price Setting Is Usually Determined by ________ in Small Companies