In industrial markets, ________ typically has the final say in setting the pricing objectives and policies of a company.
A) the sales manager
B) top management
C) the production manager
D) the HR department
E) the sales staff

Question

Quizplus · Accepted Answer

In industrial markets, top management typically has the final say in setting the pricing objectives and policies of a company. This is because pricing decisions have a significant impact on the overall profitability and long-term success of the company, and therefore require input from senior leaders who understand the strategic goals and financial constraints of the organization. While the sales manager and sales staff may provide input on pricing decisions, they do not have the final say in setting pricing objectives and policies. Similarly, the production manager and HR department are not typically involved in pricing decisions.

In Industrial Markets, ________ Typically Has the Final Say in Setting