Internal factors affecting pricing include the company's overall marketing strategy, objectives, and marketing mix.

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Internal factors such as marketing strategy, objectives, and marketing mix can have a significant impact on pricing decisions made by a company. For example, if a company is focused on building a premium brand image, they may set higher prices to reflect the perceived value of their products or services. Similarly, if a company is competing on price, they may set lower prices in order to attract more price-sensitive customers. Ultimately, pricing decisions should be aligned with a company's overall marketing strategy and objectives.

Internal Factors Affecting Pricing Include the Company's Overall Marketing Strategy