Steelz Inc. has designed a process that manufactures an improved version of steel more efficiently, which will save the firm both money and resources. In considering the launch of this new steel in the market, the firm must first decide on ________.
A) timing
B) location
C) organizational structure
D) test marketing
E) product mix

Question

Quizplus · Accepted Answer

The firm must first decide on the timing of the launch to ensure market readiness and optimal impact.