At Fantastic Flavors, a large regional chain of candy stores, employees from marketing, design, production, and finance work in cross-functional groups to save time and money in the new product development process. Fantastic Flavors uses a ________ approach.
A) customer-centered new product development
B) sequential product development
C) team-based new product development
D) heuristic
E) functional

Question

Quizplus · Accepted Answer

The scenario describes a situation where employees from different functions work together in cross-functional teams to save time and money in the new product development process. This is the essence of team-based new product development. Options A (customer-centered new product development) and B (sequential product development) do not accurately describe the scenario. A heuristic approach is a problem-solving strategy that uses practical methods to solve a problem, but this is not relevant to the scenario. Option E (functional) describes a traditional approach where employees work in their functional areas without collaborating across functions.

At Fantastic Flavors, a Large Regional Chain of Candy Stores