Marketing mix planning begins with ________.
A) building an offering that brings value to target customers
B) finding a suitable promotion strategy for the product
C) setting a reasonable price for the product
D) selecting the right channel for distribution of the product
E) calculating the total costs involved in manufacturing the product

Question

Quizplus · Accepted Answer

The marketing mix planning process starts with building an offering that brings value to the target customers. It is essential to understand the customer's needs and demands while designing the product/service to satisfy them. The offering must be designed to cater to the customers' requirements and offer them value, which leads to customer satisfaction and retention. Therefore, option A is the correct answer.

Marketing Mix Planning Begins with ________