A company selling child-care products ran a television ad depicting women as being primarily responsible for childcare. Many women viewers considered this regressive, alleging that the ad failed to recognize the much more diversified role of women in today's world. This is an example of ________.
A) cause marketing
B) stereotyping
C) niche marketing
D) scapegoating
E) positioning

Question

Quizplus · Accepted Answer

The situation described involves stereotyping, as the ad unfairly portrays women as being solely responsible for childcare and ignores the diversity of women's roles in today's society.

A Company Selling Child-Care Products Ran a Television Ad Depicting