Venus Inc., a company designing and marketing branded diamond jewelry, targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________ segmentation.
A) intermarket
B) loyalty
C) life-cycle
D) income
E) psychographic

Question

Quizplus · Accepted Answer

Intermarket segmentation refers to dividing consumers into groups based on different countries or regions, targeting them with similar marketing strategies. Venus Inc. is targeting wealthy consumers in different countries with similar needs and behaviors, making it an example of intermarket segmentation. Loyalty, life-cycle, income, and psychographic segmentation are based on different criteria.

Venus Inc, a Company Designing and Marketing Branded Diamond Jewelry, Targets