Bailey's Burgers promotes the Bailey's Jumbo Burger as a fun snack for teens and young adults. In this instance, Bailey's Burgers is practicing ________ segmentation.
A) benefit
B) age and life-cycle
C) psychographic
D) geographic
E) gender

Question

Quizplus · Accepted Answer

Bailey's Burgers is segmenting its market based on age and life-cycle by targeting teens and young adults with their promotion of the Bailey's Jumbo Burger as a fun snack.

Bailey's Burgers Promotes the Bailey's Jumbo Burger as a Fun