________ refers to a business buying situation in which the buyer purchases a product or service for the first time.

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New task refers to a business buying situation in which the buyer purchases a product or service for the first time. In this situation, the buyer has no prior experience with the product or service and must go through an extensive decision-making process to evaluate different suppliers and alternatives. This type of buying situation is typically the most complex and time-consuming, as the buyer must gather and analyze a lot of information before making a purchase decision.

________ Refers to a Business Buying Situation in Which the Buyer