Dora has formal authority to select the suppliers and arrange terms of purchase for many of the items her firm uses. Her role in the buying center is that of a(n) ________.

Question

Quizplus · Accepted Answer

Dora's formal authority to select suppliers and arrange terms of purchase indicates that her role in the buying center is that of a buyer. Users consume the product or service being purchased, influencers impact the buying decision but do not have final decision-making authority, deciders make the ultimate decision, and gatekeepers control access to information in the buying process.

Dora Has Formal Authority to Select the Suppliers and Arrange