Business buyers are subject primarily to economic influences when they make their buying decisions. Emotional or personal factors rarely are involved.

Question

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While economic influences may be a primary factor in business buying decisions, emotional or personal factors can also play a role. For example, a buyer may have a personal relationship with a supplier or feel a sense of loyalty to a particular brand. The buying decision may also be influenced by personal values, such as a commitment to environmentally sustainable products or socially responsible business practices.

Business Buyers Are Subject Primarily to Economic Influences When They