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Which Consumer Group Tends to Show More Brand Loyalty and Makes

Question 7

Multiple Choice
Which consumer group tends to show more brand loyalty and makes shopping a family event, with children having a big say in the purchase decision?

Which consumer group tends to show more brand loyalty and makes shopping a family event, with children having a big say in the purchase decision?


A) Hispanic Americans
B) African Americans
C) Arab Americans
D) working class consumers
E) middle class consumers

Correct Answer:

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