Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as ________.
A) total market strategy
B) buzz marketing
C) social networking
D) word-of-mouth marketing
E) life-style marketing

Question

Quizplus · Accepted Answer

The use of ethnically specific themes in mainstream marketing is known as a total market strategy. This strategy recognizes the diversity of the market and tailors marketing efforts to include and appeal to various ethnic and cultural groups. By doing so, marketers can influence their broader markets and increase the effectiveness of their overall marketing strategy. Buzz marketing, social networking, word-of-mouth marketing, and lifestyle marketing are all different types of marketing strategies that may or may not include ethnically specific themes.

Many Companies Use Ethnically Specific Themes in Their Mainstream Marketing