Consumer purchases are influenced strongly by characteristics that marketers cannot control but must take into account, including cultural, social, psychological, and ________ characteristics.
A) economic
B) professional
C) medical
D) personal
E) genetic

Question

Quizplus · Accepted Answer

Personal characteristics, such as age, occupation, lifestyle, and personality, are key factors that influence consumer behavior and are beyond marketers' control.

Consumer Purchases Are Influenced Strongly by Characteristics That Marketers Cannot