________ are groups to which an individual wishes to belong, as when a young basketball player hopes to play someday in the NBA or WNBA.
A) Membership groups
B) Aspirational groups
C) Leading adopters
D) Subcultures
E) Reference groups

Question

Quizplus · Accepted Answer

Aspirational groups are groups that an individual wishes to belong to or hopes to be a part of in the future, such as the NBA or WNBA for a young basketball player. Membership groups are those that a person already belongs to or is currently a part of. Leading adopters refer to individuals who are the first to adopt new products or ideas. Subcultures are groups within a larger culture that share different values and beliefs. Reference groups are those that individuals use to compare themselves to and make judgments about their own attitudes and behaviors.

________ Are Groups to Which an Individual Wishes to Belong